Zack King w/ Avatari & Jules Martinez

Zack King, the fiercely independent guitarist and singer-songwriter, rebelled against the harsh winters of Minnesota by packing up his guitar and heading for the West Coast's endless summers. But the move wasn't just geographical; it was a mental and emotional break from a life that had become suffocating.

Music has always been Zack's escape, and it was no different when he arrived in Los Angeles. He dove headfirst into songwriting, channeling all his angst and frustrations into his music. His latest single, “What’s on your Mind?”, is a powerful testament to how far he's come.

But Zack knew that he needed more than music to keep his head above water. He was struggling with mental health issues, and he needed help. So he took the brave step of seeking out therapy and joining a support group. It was a rebellion against the stigma that still surrounds mental health, and it was a decision that changed his life.

Through therapy and the support of his group, Zack found a new sense of purpose and direction. He began to see the world in a different light, and his music reflected that. His songs became more honest, more vulnerable, and more authentic.

Zack's rebellion didn't end there, though. He was determined to break free from the industry's expectations and carve out his own path. He refused to be put in a box, to be defined by any genre or label. He embraced his punk influences, blending them with his pop-rock sound to create something truly unique.

Now, Zack is ready to take his rebellion on the road. He's embarking on a national tour, where he'll showcase his new songs and spread the message that mental health is something we can tackle together, as a community.

Searching for more like minded people, Zack has created his own rebellion which you can join below.

“I found peace and happiness through creating music and hopefully my audiences will find the same” – Zack King

In a world on the brink of self destruction. Filled with hatred, cruelty and chaos. And a civilization beset by addiction and depression and divided by political infighting. From the smoke and ashes emerges one man who may be able to save us…

AVATARI is not your average indie rock frontman. He’s an absolute force of nature. An alt rock superhero battling for the soul of the universe.

Derived from the word “avatar” (a manifestation of a deity in bodily form on earth) - the name represents his ultimate goal: to use the power of music to bring freedom and unity to a world filled with darkness.

Spawned amidst the glitz and glam of Hollywood, AVATARI arrived in the city of dreams with high hopes and ambitions. Instead he met the other side of lala land - the dark underbelly. And had a head on collision with his own ruthless demons. After a descent into drug addiction and self-destruction which nearly left him dead or behind bars, he emerged into the light having forged a clear path and a new sound - a soulful brand of alternative rock that defies genre, both intensely anthemic and deeply personal - meant to revolutionize modern rock and roll.

From a young age, AVATARI was drawn to the power of music. It was a way to express his most private thoughts and emotions - the things he couldn’t say with just words. It helped him to connect deeply with others and to fill a painful void he felt inside. He was inspired by the legendary frontmen that oozed with swagger and could captivate an audience with magnetic charisma - like Elvis, Jagger, Prince, Mercury and Bowie, as well as modern artists like Imagine Dragons, Twenty One Pilots and Yungblud.

With an electrifying stage presence and a magnetic personality, AVATARI's live performances are a cathartic odyssey. Fueled by a desire to “rock people's faces off,” to make his fans “feel, move, love, and connect” - each show is a spectacle, a fusion of music, storytelling, and honest emotion that leaves audiences exhilarated and transformed.

His debut single, "Legacy," caught the attention of Rolls-Royce who licensed it for their Ghost ad campaign. And in ‘23 AVATARI received critical acclaim for his intensely revealing single "High Like This" which documented his dark descent into addiction - Melody Maker Magazine called him a “rising star” in the indie rock scene.

The accompanying music video was a cinematic revelation which incorporated AVATARI’s unique ability to storytell through shapeshifting into different characters.

His most recent release “Fighter” is quickly winning over audiences with its raw power and identifiable story - it’s about his childhood experience of getting bullied on the playground for being “shy and lacking self-confidence” and how it led to his journey of “self-mastery through martial arts.”

Like his logo - a phoenix rising from the ashes - AVATARI’s mission is bold. It is also pure and simple.